What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Year of publication: |
2021
|
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Authors: | Kumar, Sushant ; Murphy, Mikko ; Talwar, Shalini ; Kaur, Puneet ; Dhir, Amandeep |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-13
|
Subject: | Altruism | Brand love | Local food | REKO | Social media | Stimuli organism response (SOR) theory | Konsumentenverhalten | Consumer behaviour | Altruismus | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Emotion |
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