What influences people to click "Like" on posts of branded content?
Year of publication: |
2023
|
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Authors: | Cheung, Fung Yi Millissa ; To, Wai Ming |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 6, p. 1155-1177
|
Subject: | attractiveness of posts | clicking like | perceived value | Social media | source closeness | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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