What is holding private label back in the United States and in emerging markets?
Year of publication: |
2024
|
---|---|
Authors: | Steenkamp, Jan-Benedict E. M. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 1, p. 56-69
|
Subject: | Emerging markets | Private labels | Retail strategy | Store brands | Schwellenländer | Emerging economies | Handelsmarke | Store brand | USA | United States | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
The future of private labels : towards a smart private label strategy
Gielens, Katrijn, (2021)
-
Abril Barrie, Carmen, (2016)
-
Do store brands aid store loyalty?
Seenivasan, Satheesh, (2016)
- More ...
-
Jong, Martijn G. de, (2009)
-
Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E. M., (2005)
-
Conceptual model of the quality perception process
Steenkamp, Jan-Benedict E. M., (1990)
- More ...