What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Year of publication: |
2010
|
---|---|
Authors: | Chtourou, Mohamed Saber ; Abida, Fatma Choura |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 2, p. 107-126
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Visualisierung | Visualization | Qualitative Methode | Qualitative method |
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