When Advertising meets Assortment Planning : Joint Advertising and Assortment Optimization under Multinomial Logit Model
Year of publication: |
2022
|
---|---|
Authors: | Wang, Chenhao ; Wang, Yao ; Tang, Shaojie |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Logit-Modell | Logit model | Sortiment | Retail assortment | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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