When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Year of publication: |
2022
|
---|---|
Authors: | Yang, Chen ; Hu, Jing |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 2, p. 167-189
|
Subject: | Brand personality | AI-enabled customer service | Human-staffed customer service | Perceived brand authenticity | Consumer involvement | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
-
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana, (2024)
-
Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho, (2019)
-
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid, (2016)
- More ...
-
Review of the reference values for high-efficiency cogeneration : final report
Odeh, Naser, (2015)
-
Li, Ya-Juan, (2010)
-
Multiscale analysis of economic time series by scale-dependent Lyapunov exponent
Gao, Jianbo, (2013)
- More ...