When descriptive norm cues fail as persuasion agents in green supermarket advertising
Year of publication: |
July-December 2015
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Authors: | Raska, David ; Nichols, Bridget Satinover ; Shaw, Doris |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 721-738
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Subject: | descriptive norms | green marketing | persuasion | skepticism | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Werbung | Advertising | Soziale Norm | Social norm | Lebensmitteleinzelhandel | Food retailing | Werbewirkung | Advertising effects |
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