When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Year of publication: |
2022
|
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Authors: | Wen, Huijun ; Wong, IpKin Anthony ; Fan, Yulan ; Leong, Man Wai Aliana |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 39.2022, 5, p. 516-533
|
Subject: | attachment | co-development | experience | Festival | heritage | loyalty | music | S-O-R model | situated cognition | value | Kognition | Cognition | Kulturgüter | Cultural heritage | Beziehungsmarketing | Relationship marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Musik | Music | Urlaubsverhalten | Holiday behaviour |
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