When less family is more : trademark acquisition, family ownership, and internationalization
Year of publication: |
2019
|
---|---|
Authors: | Denicolai, Stefano ; Hagen, Birgit ; Zucchella, Antonella ; Dudinskaya, Emilia Cubero |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 2, p. 238-251
|
Subject: | Intangible assets | Trademark acquisition | Ownership | Family firm | International performance | Public firm | Familienunternehmen | Family business | Übernahme | Takeover | Eigentümerstruktur | Ownership structure | Immaterielle Werte | Markenrecht | Trademark law | Unternehmenserfolg | Firm performance | Globalisierung | Globalization |
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