When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Year of publication: |
2021
|
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Authors: | Ferraz, Lisa Freitas ; Nobre, Helena ; Barbosa, Belem |
Published in: |
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2. - Hershey, PA, USA : Engineering Science Reference, ISBN 978-1-6684-2461-2. - 2021, p. 366-380
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Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Hotellerie | Hotel industry | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Marketingmanagement | Marketing management |
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