When sustainability goes wrong : a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability
Year of publication: |
2024
|
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Authors: | Boechat, Anna Carolina ; Baptista, Nuno ; Torgal, Mariana dos Reis |
Published in: |
Effective digital marketing for improving society behavior toward DEI and SDGs. - Hershey, PA : IGI Global, ISBN 978-1-6684-8984-0. - 2024, p. 242-262
|
Subject: | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility | Greenwashing |
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