When to trust green? : was macht Nachhaltigkeitskommunikation glaubwürdig
Anja Meindl; Nina Bürklin
| Year of publication: |
2014
|
|---|---|
| Authors: | Meindl, Anja ; Bürklin, Nina |
| Publisher: |
München : FGM-Verl. |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Glaubwürdigkeit | Credibility | Mode | Fashion | Textilhandel | Textile distribution | Deutschland | Germany | Nachhaltigkeit | Kommunikation |
| Extent: | VI, 69 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 207 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-940260-32-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404727