Who imitates whom? : a study on new product introductions in the Japanese non-alcoholic beverage industry
Year of publication: |
2018
|
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Authors: | Asaba, Shigeru ; Lieberman, Marvin B. |
Published in: |
Japanese management in evolution : new directions, breaks and emerging practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-67336-6. - 2018, p. 127-154
|
Subject: | Produktentwicklung | New product development | Alkoholfreies Getränk | Non-alcoholic beverage | Imitationsstrategie | Imitation strategy | Produktpiraterie | Product counterfeiting | Getränkeindustrie | Beverage industry | Japan |
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