Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Year of publication: |
2009
|
---|---|
Authors: | Holt, Douglas B. |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 593-635
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | USA | United States |
-
Gonzalez-Jimenez, Hector, (2019)
-
Sung, Eunyoung Christine, (2020)
-
Lee, Eunsun, (2018)
- More ...
-
stner, Tuba, (2007)
-
Toward a Theory of Status Consumption in Less Industrialized Countries
Üstüner, Tuba, (2010)
-
How consumers consume : a typology of consumption practices
Holt, Douglas B., (1995)
- More ...