Why do people choose to multitask with media? : the dimensions of polychronicity as drivers of multiple media use : a user typology
Year of publication: |
2020
|
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Authors: | Robinson, Helen R. ; Kalafatis, Stavros P. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 3, p. 251-270
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Subject: | Multimedia | Nutzererfahrung | User experience |
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