Why not Choose Green? Consumer Decision Making for Environmentally Friendly Products
Year of publication: |
2012
|
---|---|
Authors: | Gershoff, Andrew D. ; Irwin, Julie R. |
Published in: |
The Oxford handbook of business and the natural environment. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-958445-1. - 2012
|
Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Theorie | Theory |
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