Why Service and Manufacturing Entry Mode Choices Differ : The Influence of Transaction Cost Factors, Risk and Trust
Year of publication: |
2004
|
---|---|
Authors: | Brouthers, Keith D. ; Brouthers, Lance Eliot |
Publisher: |
[S.l.] : SSRN |
Subject: | Industrie | Manufacturing industries | Transaktionskosten | Transaction costs | Internationaler Markteintritt | International market entry |
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