Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Year of publication: |
2023
|
---|---|
Authors: | Kang, Jiyun ; Faria, Amy A. ; Lee, Judy ; Choi, Woo Jin |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 6, p. 927-941
|
Subject: | Attribution | Brand crisis | Brand resilience | CSR | Product responsibility | Social responsibility | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Coping-Strategie | Coping strategy | Verantwortung | Responsibility |
-
Journal of Brand Management : year end review 2018
Powell, Shaun M., (2018)
-
Gabrielli, Veronica, (2021)
-
Khan, Imran, (2019)
- More ...
-
Kang, Jiyun, (2024)
-
Kang, Jiyun, (2020)
-
Choi, Woo Jin, (2021)
- More ...