Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Year of publication: |
2022
|
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Authors: | Choi, Hyunhong ; Ahn, Joongha ; Woo, JongRoul |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 5, p. 2057-2072
|
Subject: | Disruptive innovation | market entry strategy | market segmentation | niche market | product design | wearable device | KMU | SME | Produktgestaltung | Product design | Innovation | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Disruptive Innovation | Innovationsmanagement | Innovation management | Nischenstrategie | Niche marketing strategy | Unternehmensgründung | Business start-up | Markteintritt | Market entry |
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