Wine Queens : Understanding the Role of Women in Wine Marketing

by Mojca Ramšak

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking

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Year of publication:	2015
Authors:	Ramšak, Mojca
Publisher:	Cham : Springer
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Weibliche Arbeitskräfte \| Women workers \| Geschlechterrolle \| Gender role \| Weinbau \| Wine industry \| Welt \| World \| Wirtschaftswissenschaften \| Weinhandel \| Marketing \| Entwicklungspsychologie \| Geschlechterforschung \| Fremdenverkehrsplanung
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XIII, 49 p. 3 illus, online resource)
Series:	SpringerBriefs in Business SpringerLink / Bücher Springer eBook Collection / Business and Economics
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-319-16661-2 ; 978-3-319-16660-5
Other identifiers:	10.1007/978-3-319-16661-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012402052