Winning through innovation and marketing : lessons from Australia and Vietnam
Year of publication: |
2011
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Authors: | O'Cass, Aron ; Ngo, Liem Viet |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 8, p. 1319-1329
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Subject: | B-to-B-Marketing | Business-to-business marketing | Innovation | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Australien | Australia | Vietnam | Viet Nam |
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