Word-of-mouth in social media : the case of Polish tourist industry
Year of publication: |
2017
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Authors: | Deszczyński, Bartosz |
Published in: |
International journal of management and economics. - Warsaw : De Gruyter Poland, ISSN 2543-5361, ZDB-ID 2824518-0. - Vol. 53.2017, 4, p. 93-114
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Subject: | electronic word-of-mouth (eWOM) | hotel | online marketing | relationship approach | social media | tour operator | tourism | word-of-mouth (WOM) | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Polen | Poland | Beziehungsmarketing | Relationship marketing | Reisevermittler | Travel agency |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1515/ijme-2017-0028 [DOI] |
Classification: | M31 - Marketing ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L83 - Sports; Gambling; Recreation; Tourism |
Source: | ECONIS - Online Catalogue of the ZBW |
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