You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Year of publication: |
March 2012
|
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Authors: | Garthwaite, Craig L. |
Institutions: | National Bureau of Economic Research (contributor) |
Publisher: |
Cambridge, Mass : National Bureau of Economic Research |
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising | Werbewirkung | Advertising effects | Spillover-Effekt | Spillover effect |
Extent: | 1 Online-Ressource |
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Series: | NBER working paper series ; no. w17915 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: World Wide Web System requirements: Adobe [Acrobat] Reader required for PDF files Hardcopy version available to institutional subscribers. |
Other identifiers: | 10.3386/w17915 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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