Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Stephan A. Kufferath-Kassner
| Year of publication: |
1988
|
|---|---|
| Authors: | Kufferath-Kaßner, Stephan A. |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Investitionsgüterindustrie | Capital goods industry | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Kostenrechnung | Cost accounting | B-to-B-Marketing | Business-to-business marketing | Unternehmensplanung | Corporate planning | Investitionsgütermarkt | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 305 S. Ill. |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1987 |
| Notes: | Literaturverz. S. 279 - 305 |
| ISBN: | 3-8204-1379-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012700107