Zooming in : self-emergence of movements in new product growth
Year of publication: |
2009
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Authors: | Goldenberg, Jacob ; Lowengart, Oded ; Shapira, Daniel |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 274-292
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Subject: | Produktentwicklung | New product development | Absatz | Sales | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Stochastischer Prozess | Stochastic process | Theorie | Theory |
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