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accessRights:"free"
type_genre:"Book Part"
~subject:"Beziehungsmarketing"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
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2023
Persistent link: https://www.econbiz.de/10014288845
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Customer journey management in the digital age : implication for multichannel retailers
Kleinlercher, Kristina
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2019
Persistent link: https://www.econbiz.de/10012405717
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Innovating the customer journey : implications for managing the customer experience, customer-company interactions, and trust
Knaak, Maleen
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2019
Persistent link: https://www.econbiz.de/10012405718
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