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Marktforschung für "echte" Innovationen: Probleme und Lösungsansätze
Haimerl, Elmar
;
Mayer de Groot, Ralf
;
Seibert, Karsten
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
5
,
pp. 62-69
Persistent link: https://www.econbiz.de/10001616315
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