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~subject:"Markenführung"
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Markenführung
Social Web
8,356
Social web
8,356
Consumer behaviour
6,555
Konsumentenverhalten
6,550
Electronic Commerce
5,453
Online-Marketing
5,445
Internet marketing
5,378
E-commerce
5,254
Online retailing
4,347
Online-Handel
4,347
Internet
3,245
Relationship marketing
2,122
Beziehungsmarketing
2,121
Digitalisierung
1,939
Digitization
1,827
Digital platform
1,725
Digitale Plattform
1,721
Viral marketing
1,649
Virales Marketing
1,647
Brand management
1,486
Theorie
1,406
Theory
1,401
Social media
1,318
Electronic money
1,220
Elektronisches Geld
1,220
Welt
1,195
World
1,194
Soziales Netzwerk
1,082
Innovation
1,079
Informationstechnik
1,072
Customer satisfaction
1,055
Social network
1,054
Kundenzufriedenheit
1,053
Werbewirkung
1,033
Advertising effects
1,030
Information technology
1,024
Einzelhandel
1,005
Retail trade
996
Advertising
970
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360
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1,378
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107
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47
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Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
7
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Hajli, Nick
6
Harrigan, Paul
6
Haverila, Kai
6
Khan, Imran
6
McLaughlin, Caitlin
6
Ozuem, Wilson
6
Rahman, Zillur
6
Sreejesh, S.
6
Vashisht, Devika
6
Cova, Bernard
5
Kreutzer, Ralf T.
5
Kumar, Jitender
5
Pauwels, Koen
5
Verlegh, Peeter
5
Asada, Akira
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Chen, Qimei
4
Cheung, Man Lai
4
Dessart, Laurence
4
Fatma, Mobin
4
Guerreiro, João Pedro Silva Martins
4
Guzman, Francisco
4
Haverila, Matti
4
Hayes, Jameson L.
4
Hollebeek, Linda D.
4
Ibrahim, Blend
4
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Springer Fachmedien Wiesbaden
10
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
Universität Bremen
1
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Journal of business research : JBR
120
Journal of retailing and consumer services
65
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
46
The journal of brand management : an international journal
45
SpringerLink / Bücher
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing communications
24
Journal of internet commerce
20
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Innovatives Markenmanagement
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
17
Journal of fashion marketing and management
14
Journal of marketing
14
Technological forecasting & social change : an international journal
12
Business horizons
11
European journal of marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic marketing and retailing : IJEMR
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of marketing analytics : JMA
10
Journal of marketing management : MM
10
Journal of strategic marketing
10
Research
10
Springer Proceedings in Business and Economics
10
European Sport management quarterly : ESMQ
9
European journal of marketing : EJM
9
International journal of consumer studies
9
Journal of promotion management : JPM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of contemporary hospitality management
8
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ECONIS (ZBW)
1,485
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1
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
2
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
3
Owned media or earned media? : the influence of social media types on impulse buying intention in
internet
celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
8
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
9
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
10
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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