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isPartOf:"Asia Pacific journal of marketing and logistics"
subject:"Globalization"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
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Globalization
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Gandhi, Aradhana
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Iyer, Rajesh
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Kumar Datta, Saroj
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Asia Pacific journal of marketing and logistics
International journal of Indian culture and business management
26
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
26
Economic developments in India : quarterly update : analysis, reports, policy documents
19
International journal of business and globalisation : IJBG
19
Global business review
18
The international journal of bank marketing : IJBM
18
International journal of services and operations management
17
The Indian economic journal
17
Finance India : the quarterly journal of Indian Institute of Finance
16
International journal of business information systems : IJBIS
16
Paradigm : the journal of Institute of Management Technology
14
China, India and the international economic order
13
International journal of business excellence
13
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
12
Journal of global marketing
12
Journal of retailing and consumer services
12
South Asian journal of management : SAJM
12
Diversity and change in modern India : economic, social and political approaches
11
International journal of Indian culture and business management : IJICBM
11
International journal of business excellence : IJBEX
11
SpringerLink / Bücher
11
The Asian economic review : journal of the Indian Institute of Economics
11
Globalisation and contemporary economic scenario ; 2
10
Journal of business research : JBR
10
Global economic meltdown and Indian economy
9
Globalisation and contemporary economic scenario ; 1
9
Globalisation and world economic policies ; 2
9
International journal of business and emerging markets : IJBEM
9
International journal of electronic marketing and retailing : IJEMR
9
Manthan : journal of commerce and management
9
Marketing in the new global order : challenges and opportunities
9
Vision : the journal of business perspective
9
Emerging giants : China and India in the world economy
8
Global journal of business management : GJBM
8
International journal of electronic customer relationship management : IJECRM
8
International journal of emerging markets
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International trade : regionalism and multilateralism
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Journal of Indian business research
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1
Customer orientation as a psychological construct : evidence from Indian B-B salespeople
Johlke, Mark C.
;
Iyer, Rajesh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 704-720
Persistent link: https://www.econbiz.de/10011791953
Saved in:
2
Small retailer's new product acceptance in emerging market : a grounded theory approach
Shaikh, Ateeque
;
Gandhi, Aradhana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 547-564
Persistent link: https://www.econbiz.de/10011585253
Saved in:
3
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
Evaluating customer-perceived service quality in business management education in India : a study in topsis modeling
Choudhury, Koushiki
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10010532599
Saved in:
5
Service quality and customers' behavioural intentions : class and mass banking and implications for the consumer and society
Choudhry, Koushiki
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10011478834
Saved in:
6
The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10009492374
Saved in:
7
Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10009269546
Saved in:
8
The effect of perceived quality on brand equity : an empirical study on generic drugs
Nath Sanyal, Shamindra
;
Kumar Datta, Saroj
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 604-625
Persistent link: https://www.econbiz.de/10009408824
Saved in:
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