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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Marketing management"
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Brand management
Marketing management
Consumer behaviour
443
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443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
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Ko, Eunju
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
89
Journal of retailing and consumer services
78
The journal of product & brand management
69
The journal of brand management : an international journal
64
SpringerLink / Bücher
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of marketing communications
46
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of promotion management : innovations in planning and applied research
34
Journal of marketing management : MM
33
Springer eBook Collection
33
Marketing intelligence & planning
32
International journal of advertising : the review of marketing communications
30
Journal of internet commerce
30
Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing
27
International journal of electronic marketing and retailing : IJEMR
22
Journal of advertising research
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Psychology & marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Tourism management : research, policies, practice
21
Journal of fashion marketing and management
20
Journal of promotion management : JPM
20
Cogent business & management
19
European journal of marketing : EJM
19
Innovatives Markenmanagement
19
International journal of technology marketing : IJTMkt
19
The journal of business & industrial marketing
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of marketing analytics : JMA
15
Research
15
European journal of marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
166
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
6
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
8
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
9
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
10
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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