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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitale Plattform"
~subject:"Marketing management"
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Digitale Plattform
Marketing management
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Einzelhandel
53
Retail trade
53
Brand
51
Internet
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Innovation
44
Marketingmanagement
44
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98
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2
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Ko, Eunju
3
Belhadi, Amine
2
Broekhuis, Manda
2
Cenamor, Javier
2
Foltean, Florin Sabin
2
Kamble, Sachin S.
2
Kim, Juran
2
Kim, Sang Jin
2
Shah, Denish
2
Viglia, Giampaolo
2
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2
Alexander, Matthew
1
Andreu, Luisa
1
Arora, Anshu
1
Assaf, A. Georges
1
Aversa, Paolo
1
Baack, Daniel W.
1
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1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Behl, Abhishek
1
Benkhati, Imane
1
Bhardwaj, Pradeep
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
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1
Borges, Mauro
1
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1
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1
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1
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1
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1
Cabras, Ignazio
1
Cai, Ya-Jun
1
Casado-Díaz, Ana B.
1
Castell, Carolin
1
Chan, Eugene Y.
1
Chan, Haksin
1
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
NBER working paper series
68
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Industrial marketing management : the international journal for industrial and high-tech firms
53
Technological forecasting & social change : an international journal
53
Information systems research : ISR
43
Electronic markets : EM ; the international journal of electronic commerce and business media
41
SpringerLink / Bücher
41
Springer eBook Collection
39
Transportation research / E : an international journal
39
International journal of production economics
33
Journal of retailing and consumer services
33
Discussion papers / CEPR
29
International journal of internet marketing and advertising : IJIMA
29
CESifo working papers
28
Journal of management information systems : JMIS
25
European journal of operational research : EJOR
24
Working paper / National Bureau of Economic Research, Inc.
24
Business horizons
23
International journal of industrial organization
23
NBER Working Paper
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing
21
Telecommunications policy : the international journal of digital economy, data sciences and new media
21
Internet policy review : journal on internet regulation
20
Working paper
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of marketing communications
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
19
Working papers / BRIE
19
International journal of production research
18
NET Institute Working Paper
18
The journal of business & industrial marketing
18
Tourism management : research, policies, practice
18
Working papers / Harvard Business School, Division of Research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of internet commerce
17
Journal of the Academy of Marketing Science
17
Management information systems : mis quarterly
17
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ECONIS (ZBW)
98
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
6
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
7
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
10
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
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