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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet"
~subject:"Marketing management"
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Internet
Marketing management
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
Retail trade
53
Brand
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Innovation
44
Marketingmanagement
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Laroche, Michel
4
Ko, Eunju
3
Bartikowski, Boris
2
Chandon, Jean-Louis
2
Chang, Young Bong
2
Foltean, Florin Sabin
2
Kim, Juran
2
Kim, Sang Jin
2
Kwon, YoungOk
2
Shah, Denish
2
Yu, Tiffany Hui-Kuang
2
Aalberts, Robert J.
1
Alavi, Sascha
1
Albaum, Gerald S.
1
Alcañiz, Mariano
1
Ammi, Chantal
1
Andreu, Luisa
1
Arora, Anshu
1
Assaf, A. Georges
1
Baack, Daniel W.
1
Baltuttis, Dennik
1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Baudier, Patricia
1
Bernal-Jurado, Enrique
1
Bhardwaj, Pradeep
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Biscaia, Rui
1
Bonnici, Joseph
1
Boonstra, Albert
1
Borges, Mauro
1
Brandão, Catarina
1
Brennan, Louis
1
Bridges, Eilen
1
Broekhuis, Manda
1
Butori, Raphaëlle
1
Cai, Ya-Jun
1
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COTIM <1, 1995, Newport, RI>
1
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
Telecommunications policy : the international journal of digital economy, data sciences and new media
216
SpringerLink / Bücher
125
Information economics and policy : IEP
100
NBER working paper series
93
Working paper / National Bureau of Economic Research, Inc.
87
NBER Working Paper
82
Technological forecasting & social change : an international journal
67
CESifo working papers
59
Journal of internet commerce
54
Economics Papers from University Paris Dauphine
52
Discussion paper series / IZA
51
International journal of business information systems : IJBIS
51
International journal of internet marketing and advertising : IJIMA
51
Journal of retailing and consumer services
47
Information systems research : ISR
46
Kom / Kommission der Europäischen Gemeinschaften
46
MPRA Paper
46
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Applied economics letters
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Electronic commerce research
40
European research studies
39
IZA Discussion Paper
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Springer eBook Collection
38
Springer eBook Collection / Business and Economics
38
Gabler Edition Wissenschaft
36
Business horizons
34
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of industrial organization
29
International journal of production research
29
Journal of global information management : an official publication of the Information Resources Management Association
29
Netnomics
29
Post-Print / HAL
29
International journal of networking and virtual organisations : IJNVO
28
Internetökonomie und Hybridität
28
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Impact of advertising on users' perceptions regarding the
Internet
of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
5
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
6
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
7
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
8
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
9
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
10
Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Ramos, Célia M. Q.
;
Casado-Molina, Ana-María
- In:
Journal of business research : JBR
122
(
2021
),
pp. 121-130
Persistent link: https://www.econbiz.de/10012420349
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