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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Online retailing"
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Marketing management
Online retailing
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online-Handel
206
Beziehungsmarketing
144
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144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
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84
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59
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59
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49
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Choi, Jeonghye
6
Dwivedi, Yogesh Kumar
5
Kukar-Kinney, Monika
5
Ko, Eunju
4
Rana, Nripendra P.
4
Richard, Marie-Odile
4
Bhatnagar, Amit
3
Hjort, Klas
3
Kim, Jikyung
3
Bigné Alcañiz, J. Enrique
2
Chaparro-Peláez, Julián
2
Chatzipanagiotou, Kalliopi
2
Chebat, Jean-Charles
2
Cho, Yoon C.
2
Cowan, Kirsten
2
Cui, Geng
2
Fedoseeva, Svetlana
2
Felix, Reto
2
Foltean, Florin Sabin
2
Gauri, Dinesh Kumar
2
Geuens, Maggie
2
Ha, Sejin
2
Hellström, Daniel
2
Hernández Ortega, Blanca
2
Jenamani, Mamata
2
Karimi, Sahar
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Keeling, Kathleen
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Ketron, Seth
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Kim, Jeeyeon
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Kim, Juran
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Kim, Mingyung
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Kim, Sang Jin
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Krey, Nina
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Laroche, Michel
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McGoldrick, Peter
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Moriuchi, Emi
2
Papatla, Purushottam
2
Parayitam, Satyanarayana
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Pascual-Miguel, Félix J.
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
Journal of retailing and consumer services
393
Electronic commerce research
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
International journal of electronic marketing and retailing : IJEMR
109
Journal of internet commerce
108
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of internet marketing and advertising : IJIMA
88
SpringerLink / Bücher
80
Journal of electronic commerce research : JECR
76
International journal of electronic commerce : IJEC
75
Journal of retailing
75
International journal of retail & distribution management
69
International journal of business information systems : IJBIS
68
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
68
European journal of operational research : EJOR
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
NBER working paper series
65
Electronic commerce research and applications
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of management information systems : JMIS
60
International journal of hospitality management
59
International journal of production economics
59
The international review of retail, distribution and consumer research
59
International journal of e-business research : an official publication of the Information Resources Management Association
57
Transportation research / E : an international journal
55
Asia Pacific journal of marketing and logistics
54
Springer eBook Collection
54
Cogent business & management
53
International journal of retail and distribution management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Working paper / National Bureau of Economic Research, Inc.
52
International journal of consumer studies
48
Psychology & marketing
47
Electronic markets : the international journal on networked business
46
Information systems and e-business management : ISeB
46
NBER Working Paper
45
Technological forecasting & social change : an international journal
45
Electronic markets : EM ; the international journal of electronic commerce and business media
41
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ECONIS (ZBW)
246
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
6
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
7
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
10
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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