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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Social Web"
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Subject
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Marketing management
Social Web
Consumer behaviour
443
Konsumentenverhalten
443
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
Retail trade
53
Brand
51
Internet
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Innovation
44
Marketingmanagement
44
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458
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459
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459
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2
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2
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2
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2
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2
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2
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459
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Filieri, Raffaele
9
Krishen, Anjala S.
7
Flavián Blanco, Carlos
6
Ko, Eunju
6
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Casaló, Luis V.
4
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kim, Juran
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Dhir, Amandeep
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Kyung Hoon
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Shah, Denish
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
2
Arias-Bolzmann, Leopoldo G.
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
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Published in...
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
Technological forecasting & social change : an international journal
242
Journal of retailing and consumer services
226
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
161
International journal of internet marketing and advertising : IJIMA
159
Information systems research : ISR
142
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Business horizons
93
Journal of marketing communications
93
Springer eBook Collection
90
International journal of business information systems : IJBIS
88
Management science : journal of the Institute for Operations Research and the Management Sciences
87
International journal of advertising : the review of marketing communications
84
International journal of hospitality management
83
Psychology & marketing
83
Electronic commerce research
82
Journal of internet commerce
81
Journal of marketing management : MM
78
Management information systems : mis quarterly
77
Journal of promotion management : innovations in planning and applied research
71
Journal of travel and tourism marketing
70
The journal of product & brand management
69
International journal of electronic commerce : IJEC
68
Cogent business & management
67
International journal of electronic marketing and retailing : IJEMR
66
International journal of technology marketing : IJTMkt
66
Journal of electronic commerce research : JECR
65
Journal of marketing
65
The journal of brand management : an international journal
65
Journal of information & knowledge management : JIKM
63
International journal of networking and virtual organisations : IJNVO
59
Journal of advertising research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of organizational computing and electronic commerce
56
International journal of e-business research : an official publication of the Information Resources Management Association
55
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ECONIS (ZBW)
459
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1
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10
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459
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
10
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
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