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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Social media"
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Marketing management
Social media
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
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142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Brand image
84
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59
Kundenintegration
59
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57
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Filieri, Raffaele
4
Kim, Juran
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Ko, Eunju
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Krishen, Anjala S.
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Shah, Denish
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Belei, Nina
2
Choi, Jeonghye
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Hammedi, Wafa
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Horváth, Csilla
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Lee, Ki Hoon
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Mahr, Dominik
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Milne, George R.
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Mora Cortez, Roberto
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Moro, Sérgio
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Muninger, Marie-Isabelle
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Okazaki, Shintaro
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Qian, Tyreal Yizhou
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Schumann, Jan Hendrik
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
Technological forecasting & social change : an international journal
69
Journal of retailing and consumer services
62
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Tourism management : research, policies, practice
48
Business horizons
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
The journal of product & brand management
32
Corporate communications : an international journal
29
International journal of internet marketing and advertising : IJIMA
29
SpringerLink / Bücher
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of business & industrial marketing
26
Journal of marketing communications
22
Journal of the Academy of Marketing Science
22
International journal of hospitality management
21
International journal of contemporary hospitality management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing intelligence & planning
20
European journal of marketing
19
Journal of communication management : an international journal
19
Springer eBook Collection
19
The journal of brand management : an international journal
19
Tourism management perspectives : TMP
18
European journal of marketing : EJM
17
Internet Policy Review
17
Journal of business ethics : JOBE
17
Qualitative market research : an international journal
16
The journal of services marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
European management journal
15
Journal of strategic marketing
15
The marketing review
15
Asia Pacific journal of marketing and logistics
14
Journal of electronic commerce research : JECR
14
Journal of marketing management : MM
14
Young consumers : insight and ideas for responsible marketers
14
Journal of fashion marketing and management
13
Journal of internet commerce
13
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ECONIS (ZBW)
155
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
3
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information,
internet
opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
6
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
7
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
8
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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