//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Viral marketing
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Virales Marketing
119
Social media
117
Brand image
84
Markenimage
84
Customer integration
59
Kundenintegration
59
Advertising effects
57
Social network
57
Soziales Netzwerk
57
Werbewirkung
57
Digital platform
56
Digitale Plattform
56
Einzelhandel
53
Retail trade
53
Brand
51
Internet
51
Digitalisierung
49
Digitization
49
Markenartikel
46
Customer satisfaction
45
Kundenzufriedenheit
45
Sharing economy
45
Innovation
44
Marketingmanagement
44
more ...
less ...
Online availability
All
Undetermined
129
Type of publication
All
Article
161
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
162
Aufsatz in Zeitschrift
162
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
162
Author
All
Ranaweera, Chatura
4
Azer, Jaylan
3
Chatzipanagiotou, Kalliopi
3
Dwivedi, Yogesh Kumar
3
Filieri, Raffaele
3
Ko, Eunju
3
Wang, Fang
3
Benkenstein, Martin
2
Cui, Geng
2
Foltean, Florin Sabin
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Hutzinger, Clemens
2
Jayawardhena, Chanaka
2
Kim, Juran
2
Kim, Sang Jin
2
Krishen, Anjala S.
2
Kumar, Satish
2
Kunz, Werner
2
Lim, Weng Marc
2
Mangla, Sachin Kumar
2
Mattila, Anna S.
2
Peng, Ling
2
Reimer, Thomas
2
Ruiz Mafe, Carla
2
Shah, Denish
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Weitzl, Wolfgang
2
Acikgoz, Fulya
1
Ahmed, Pervaiz Khalid
1
Ajjan, Haya
1
AlRabiah, Sara
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Aloini, Davide
1
Andreu, Luisa
1
Angell, Robert J.
1
more ...
less ...
Published in...
All
DM : das private Wirtschaftsmagazin
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
87
Journal of retailing and consumer services
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of hospitality management
60
Journal of marketing communications
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Tourism management : research, policies, practice
51
Information systems research : ISR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
SpringerLink / Bücher
47
Journal of internet commerce
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
Electronic commerce research
35
Journal of hospitality marketing & management
34
Journal of marketing
34
International journal of advertising : the review of marketing communications
32
Psychology & marketing
32
International journal of electronic marketing and retailing : IJEMR
31
Journal of electronic commerce research : JECR
31
Journal of management information systems : JMIS
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of marketing management : MM
30
International journal of contemporary hospitality management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of technology marketing : IJTMkt
27
Business horizons
26
Journal of advertising research
26
Journal of the Academy of Marketing Science
26
Journal of promotion management : innovations in planning and applied research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
European journal of marketing : EJM
24
Journal of travel and tourism marketing
24
Springer eBook Collection
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
22
Journal of strategic marketing
22
The journal of product & brand management
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
more ...
less ...
Source
All
ECONIS (ZBW)
162
Showing
1
-
10
of
162
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
6
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
7
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
8
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
9
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
10
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->