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isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Marketing management
Werbewirkung
Consumer behaviour
443
Konsumentenverhalten
443
Social Web
436
Social web
436
Internet marketing
312
Online-Marketing
312
Online retailing
206
Online-Handel
206
Beziehungsmarketing
144
Relationship marketing
144
E-commerce
142
Electronic Commerce
142
Brand management
129
Markenführung
129
Viral marketing
119
Virales Marketing
119
Social media
117
Brand image
84
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84
Customer integration
59
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59
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57
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57
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49
Digitization
49
Markenartikel
46
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45
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45
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44
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Dwivedi, Yogesh Kumar
3
Ko, Eunju
3
Bellman, Steven
2
Bijmolt, Tammo H. A.
2
Choi, Yung Kyun
2
Foltean, Florin Sabin
2
Ghosh, Tathagata
2
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2
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2
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2
Kim, Sang Jin
2
Shah, Denish
2
Sreejesh, S.
2
Uribe, Rodrigo
2
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2
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2
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1
Agnihotri, Arpita
1
Ahn, Sun Joo
1
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1
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1
Ammi, Chantal
1
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1
Arora, Anshu
1
Ashaduzzaman, Md.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Behl, Abhishek
1
Bernritter, Stefan F.
1
Bhardwaj, Pradeep
1
Bhattacharya, Saurabh
1
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1
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
90
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of advertising research
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
International journal of advertising : the quarterly review of marketing communications
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of promotion management : innovations in planning and applied research
46
Journal of retailing and consumer services
39
Journal of advertising : official publication of the American Academy of Advertising
37
SpringerLink / Bücher
35
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of promotion management : JPM
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of internet commerce
26
Journal of marketing research : JMR
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Psychology & marketing
25
Journal of marketing
23
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Information systems research : ISR
20
International journal of electronic commerce : IJEC
19
Marketing intelligence & planning
19
Springer eBook Collection
19
Journal of marketing management : MM
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Business horizons
17
International journal of electronic marketing and retailing : IJEMR
17
International journal of technology marketing : IJTMkt
16
Marketing : ZFP ; journal of research and management
16
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
Journal of strategic marketing
15
The journal of business & industrial marketing
15
Young consumers : insight and ideas for responsible marketers
15
Journal of current issues and research in advertising
14
Journal of retailing
14
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ECONIS (ZBW)
98
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Impact of advertising on users' perceptions regarding the
Internet
of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
6
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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