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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chiu, Weisheng"
~person:"Liao, Junyun"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
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7
Brand management
4
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3
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Brand community
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Brand community-swinging
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Chiu, Weisheng
Liao, Junyun
Chandon, Pierre
19
Netessine, Serguei
14
Wertenbroch, Klaus
13
Nasiry, Javad
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Liu, Matthew Tingchi
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Soberman, David A.
6
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Thaichon, Park
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Chattopadhyay, Amitava
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Padmanabhan, V. T.
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Plassmann, Hilke
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Pornpitakpan, Chanthika
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Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Ahn, Jiseon
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Anisimova, Tatiana
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Avci, Buket
3
Belavina, Elena
3
Cheah, Isaac
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Chen, Jiawen
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Cho, Heetae
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Fam, Kim Shyan
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Jebarajakirthy, Charles
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Kaynak, Erdener
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Lajos, Joseph
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Olsen, Svein O.
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
2
Journal of retailing and consumer services
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of product & brand management
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ECONIS (ZBW)
7
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
3
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
6
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
Saved in:
7
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
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