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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Innovation adoption"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Innovation adoption
USA
Consumer behaviour
504
Konsumentenverhalten
504
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
76
Relationship marketing
76
Online retailing
51
Online-Handel
51
Customer satisfaction
50
Kundenzufriedenheit
50
China
47
Brand
44
Markenartikel
44
Dienstleistungsqualität
32
Service quality
32
Marketing management
31
Marketingmanagement
31
Advertising effects
28
Werbewirkung
28
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Designation of origin
26
E-commerce
26
Herkunftsbezeichnung
26
Electronic Commerce
25
Theorie
24
Theory
24
Confidence
23
United States
23
Vertrauen
23
Viral marketing
21
Virales Marketing
21
Purchase intention
20
Advertising
19
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Article
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Aufsatz in Zeitschrift
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8
Working Paper
8
Graue Literatur
5
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English
42
Author
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Chandon, Pierre
2
Chao, Chih-Wei
2
Chiu, Weisheng
2
Gao, Zhihong
2
Jerath, Kinshuk
2
Kumar, Anuj
2
Netessine, Serguei
2
Ahmed, Zeeshan
1
Angelmar, Reinhard
1
Avci, Buket
1
Bai, Xuesong
1
Bhaduri, Gargi
1
Bruwer, Johan
1
Buchanan-Oliver, Margo
1
Byun, Hyun
1
Cadario, Romain
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Celik, Hakan
1
Cheah, Isaac
1
Chen, Chuanhong
1
Chi, Ting
1
Chinchanachokchai, Sydney
1
Cho, Heetae
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Copeland, Lauren Reiter
1
Coughlan, Anne T.
1
D'Alessandro, Steven
1
Di Benedetto, C. Anthony
1
Ding, Wenmei
1
Dix, Steve
1
Gao, Lingling
1
Girardi, Antonia
1
Girotra, Karan
1
Gorman, Sarah
1
Green, Robert T.
1
Hanif, Muhammad Shehzad
1
Harcar, Talha
1
Huang, Chia-I
1
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INSEAD
2
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Faculty & research / Insead : working paper series
Asia Pacific journal of marketing and logistics
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
145
Journal of business research : JBR
101
Psychology & marketing
73
International journal of hospitality management
67
Journal of fashion marketing and management
55
International journal of consumer studies
53
NBER working paper series
48
American journal of agricultural economics
43
International journal of business information systems : IJBIS
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Technological forecasting & social change : an international journal
40
The journal of consumer marketing
39
International journal of retail & distribution management
38
Journal of international consumer marketing
38
The American economic review
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of internet commerce
34
Journal of marketing theory and practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
International journal of sport management and marketing : IJSMM
26
Journal of hospitality marketing & management
26
Journal of sport management : the official journal of the North American Society of Sport Management
25
Journal of travel and tourism marketing
25
The journal of services marketing
25
Discussion paper / Centre for Economic Policy Research
24
International journal of electronic marketing and retailing : IJEMR
24
Journal of marketing
24
The international journal of bank marketing : IJBM
24
The international review of retail, distribution and consumer research
24
Applied economics
23
Cogent business & management
23
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
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ECONIS (ZBW)
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
2
Exploring the recipients' attitudes and behaviors toward gift-giving : a cross-cultural comparison between Thailand and the USA
Theeranuch Pusaksrikit
;
Chinchanachokchai, Sydney
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1935-1950
Persistent link: https://www.econbiz.de/10014430194
Saved in:
3
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
4
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
5
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
6
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
7
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
8
Determining factors of continuance intention in mobile payment : fintech industry perspective
Laksamana, Patria
;
Suharyanto, Suharyanto
;
Cahaya, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10014315797
Saved in:
9
Robo-advisor based on unified theory of acceptance and use of technology
Yeh, Hui-Chung
;
Yu, Min-Chun
;
Liu, Chih-Hsing
;
Huang, Chia-I
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 962-979
Persistent link: https://www.econbiz.de/10014285924
Saved in:
10
Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon
;
Chiu, Weisheng
;
Byun, Hyun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
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