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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Harmeling, Colleen M."
~subject:"Relationship marketing"
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Beziehungsmarketing
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Harmeling, Colleen M.
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Journal of the Academy of Marketing Science
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Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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