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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
type_genre:"Case study"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~subject:"KMU"
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Padmore, Jo
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Akunuri, Jaya
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Bocconcelli, Roberta
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Doole, Isobel
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Ekwulugo, Frances
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Eng, Teck Yong
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Halliday, Sue Vaux
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Ibeh, Kevin
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Khan, Hina
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Koku, Paul Sergius
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Lowe, Robin
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Nkamnebe, Anayo D.
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Industrial marketing management : the international journal for industrial and high-tech firms
Entrepreneurship marketing : principles and practice of SME marketing
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
15
International journal of management practice : IJMP
9
Journal of small business and enterprise development
9
Cases on SMEs and open innovation : applications and investigations
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Herausforderung Reorganisation : ein Leitfaden zur Einführung ganzheitlicher Geschäftsmodelle in kleinen und mittleren Unternehmen
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
5
SMEs and open innovation : global cases and initiatives
5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
5
Berichte aus der Betriebswirtschaft
4
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
4
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of business excellence
4
International journal of globalisation and small business : IJGSB
4
International journal of technology management : IJTM
4
Long range planning : LRP ; international journal of strategic management
4
Schriftenreihe Strategisches Management
4
The international journal of entrepreneurship and innovation
4
The international journal of human resource management
4
Zeitschrift für KMU und Entrepreneurship : ZfKE
4
Change Management Praxisfälle : Veränderungsschwerpunkte Organisation, Team, Individuum
3
Contemporary challenges to international business
3
Gabler Edition Wissenschaft
3
Gabler Research
3
Harvard-Business-Manager : das Wissen der Besten
3
IMADI.net-Projektbericht
3
Innovation and entrepreneurship : successful start-ups and businesses in emerging economies
3
International journal of business information systems : IJBIS
3
International journal of commerce and management
3
International journal of production research
3
Management decision : MD
3
Management-Instrumente in kleinen und mittleren Unternehmen
3
Marketing intelligence & planning
3
Piccola impresa
3
Premier reference source
3
Service business : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
25
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Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
2
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
3
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
4
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
5
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
Saved in:
6
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
7
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
8
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
9
International entrepreneurship and SMEs
Ibeh, Kevin
;
Analogbei, Mathew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 273-284)
.
2011
Persistent link: https://www.econbiz.de/10008822519
Saved in:
10
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
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