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isPartOf:"International journal of hospitality management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Laukkanen, Tommi"
~person:"O'Cass, Aron"
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Laukkanen, Tommi
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International journal of hospitality management
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
2
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
3
Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
Saved in:
4
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
5
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
6
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
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