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isPartOf:"Journal of business research : JBR"
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Experiment
Consumer behaviour
1,896
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1,896
Brand management
393
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Brand image
354
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Beziehungsmarketing
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Oppewal, Harmen
4
Cui, Yuanyuan
2
Dawra, Jagrook
2
Givi, Julian
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Lowrey, Tina M.
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Meißner, Martin
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Padamwar, Pravesh Kumar
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Wästlund, Erik
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Yoon, Song-oh
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1
Alniacik, Umit
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Balaji, M. S.
1
Benoit, Sabine
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Biscaia, Rui
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Bogomolova, Svetlana
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Bosangit, Carmela
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Brühl, Rolf
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Cauberghe, Verolien
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Chawdhary, Rahul
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Chen, Ning
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Chen, Rong
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Cohen, Justin
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Costa, Patrício
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D'Alessandro, Steven
1
Das, Gopal
1
Demangeot, Catherine
1
Dens, Nathalie
1
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Journal of business research : JBR
Journal of economic behavior & organization : JEBO
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of behavioral and experimental economics
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
43
Journal of behavioral decision making
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
29
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
CESifo working papers
24
Discussion paper
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Discussion paper series / IZA
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Tourism management : research, policies, practice
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of retailing
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Working paper series
14
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ECONIS (ZBW)
78
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1
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
2
Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar
;
Kalakbandi, Vinay Kumar
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468770
Saved in:
3
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
4
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
5
Footwear consumer behavior : the influence of stimuli on emotions and decision making
Juárez-Varón, David
;
Mengual-Recuerda, Ana
;
Capatina, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
Saved in:
6
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
7
The effects of solicitation and target amounts on consumers' charitable giving decisions
Park, Sohyeon
;
Yoon, Song-oh
- In:
Journal of business research : JBR
141
(
2022
),
pp. 279-289
Persistent link: https://www.econbiz.de/10013168035
Saved in:
8
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
9
Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
Saved in:
10
Is cyber anxiety signaling useful? : an examination of leader's emotional and behavioral reactions
Liu, Pei
;
Li, Xin
;
Liu, Nan
;
Ma, Yu
;
Wang, Xiaotian
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271367
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