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isPartOf:"MPRA Paper"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing
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marketing
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Boyd, D. Eric
1
Breier, Matthias
1
Brown, Brian P.
1
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Exprúa, José
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MPRA Paper
European journal of marketing : EJM
Journal of business research : JBR
SpringerLink / Bücher
18
Gabler Edition Wissenschaft
11
The journal of business & industrial marketing
9
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Springer eBook Collection
6
Cogent business & management
5
Handbook of relationship marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of modelling in management
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Wirtschaftswissenschaft
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of technology marketing : IJTMkt
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Markt und Konsum
4
Springer eBook Collection / Business and Economics
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Business horizons
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Die Bank
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
Hamburger Schriften zur Marketingforschung
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of operations management
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management
3
Marketing theory
3
Meddelanden från Svenska Handelshögskolan
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of product & brand management
3
The marketing review
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ECONIS (ZBW)
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1
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
2
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
3
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
4
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
5
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
6
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
7
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
8
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
9
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
10
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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