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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
695
Konsumentenverhalten
694
Brand management
343
Markenführung
343
Brand image
285
Markenimage
285
Brand
230
Markenartikel
228
Beziehungsmarketing
127
Relationship marketing
127
Emotion
64
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57
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52
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Social web
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Kundenzufriedenheit
48
Marketing management
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Marketingmanagement
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Internet marketing
43
Online-Marketing
42
Personality psychology
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Persönlichkeitspsychologie
39
Brand loyalty
37
Einzelhandel
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Retail trade
37
Advertising
34
Viral marketing
33
Virales Marketing
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Werbung
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Corporate Social Responsibility
30
Corporate social responsibility
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Markentreue
29
Brand extension
27
Markentransfer
27
Dienstleistungsqualität
25
Service quality
25
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105
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Kulczynski, Alicia
3
Balaji, M. S.
2
Baxter, Stacey M.
2
Cauberghe, Veroline
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hansen, Håvard
2
Ilicic, Jasmina
2
Johnson, Lester W.
2
Mitchell, Vincent-Wayne
2
Pelsmacker, Patrick de
2
Plakoyiannaki, Emmanuella
2
Velasco, Carlos
2
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Albert, Noel
1
Albinsson, Pia A.
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Antonetti, Paolo
1
Aspara, Jaakko
1
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1
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1
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1
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1
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1
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1
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1
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1
Bijmolt, Tammo H. A.
1
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1
Brown, Mark R.
1
Bui, M̃y
1
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The journal of brand management : an international journal
European journal of marketing : EJM
Journal of retailing and consumer services
385
Journal of business research : JBR
275
International journal of hospitality management
206
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
126
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
91
International journal of advertising : the quarterly review of marketing communications
90
International journal of contemporary hospitality management
85
Cogent business & management
84
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Marketing letters : a journal of research in marketing
54
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
105
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
5
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
6
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
7
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
8
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
9
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
10
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
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