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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
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Customer satisfaction
Online-Marketing
Consumer behaviour
695
Konsumentenverhalten
694
Brand management
343
Markenführung
343
Brand image
285
Markenimage
285
Brand
230
Markenartikel
228
Beziehungsmarketing
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127
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Corporate social responsibility
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Balaji, M. S.
2
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Mitchell, Vincent-Wayne
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The journal of brand management : an international journal
European journal of marketing : EJM
Journal of retailing and consumer services
439
Journal of business research : JBR
315
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
108
Journal of hospitality marketing & management
107
The journal of services marketing
107
International journal of contemporary hospitality management
102
Journal of travel and tourism marketing
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
77
Tourism management : research, policies, practice
77
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Psychology & marketing
70
Journal of internet commerce
69
Asia Pacific journal of marketing and logistics
67
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
The journal of product & brand management
61
Services marketing quarterly
59
The service industries journal
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of strategic marketing
49
Service business
48
International journal of consumer studies
47
Journal of the Academy of Marketing Science
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Electronic commerce research
43
Journal of service management
43
Marketing intelligence & planning
43
Tourism management perspectives : TMP
42
Journal of marketing
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of electronic commerce research : JECR
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
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ECONIS (ZBW)
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
8
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
9
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
10
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
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