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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Markentreue
Consumer behaviour
677
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677
Brand management
298
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298
Brand image
240
Markenimage
240
Brand
201
Markenartikel
197
Beziehungsmarketing
129
Relationship marketing
129
Social Web
122
Social web
122
Online retailing
90
Online-Handel
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85
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Customer satisfaction
59
Kundenzufriedenheit
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Abratt, Russell
1
Aktan, Damla
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1
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1
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The journal of brand management : an international journal
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
26
The journal of product & brand management
24
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
SpringerLink / Bücher
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The IUP journal of brand management : IJBRM
5
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Reihe: Marketing : MAR
4
Research
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Gabler Edition Wissenschaft
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
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ECONIS (ZBW)
26
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1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
5
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
6
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
7
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
8
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
9
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
10
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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