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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Dwivedi, Abhishek"
~person:"Grace, Debra"
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Consumer behaviour
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Brand image
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Australien
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Dwivedi, Abhishek
Grace, Debra
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harrison, Tina
4
Ilicic, Jasmina
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Mirzaei, Abas
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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The journal of brand management : an international journal
Journal of financial services marketing : JFSM
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
2
Health marketing quarterly
2
Marketing intelligence & planning
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
1
Qualitative market research : an international journal
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Services marketing quarterly
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The journal of asset management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
3
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
4
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
6
An examination of involvement in relation to superannuation consumption
Grace, Debra
;
Weaven, Scott
;
Anderson, Sharlene
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10003698487
Saved in:
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