//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Virales Marketing
Consumer behaviour
642
Konsumentenverhalten
642
Brand management
338
Markenführung
338
Brand image
284
Markenimage
284
Brand
215
Markenartikel
213
Advertising effects
156
Werbewirkung
156
Advertising
105
Werbung
103
Beziehungsmarketing
101
Relationship marketing
101
Online-Marketing
99
Social Web
83
Social web
83
Emotion
56
Marketing management
56
Marketingmanagement
56
Luxury goods
53
Luxusgüter
53
Viral marketing
46
Corporate Social Responsibility
43
Corporate social responsibility
43
Personality psychology
33
Persönlichkeitspsychologie
33
Brand loyalty
27
Customer satisfaction
23
Kundenzufriedenheit
23
advertising
23
China
22
Confidence
22
Markentreue
22
Vertrauen
22
Cognition
21
Kognition
21
social media
21
more ...
less ...
Online availability
All
Undetermined
101
Free
7
Type of publication
All
Article
124
Type of publication (narrower categories)
All
Article in journal
124
Aufsatz in Zeitschrift
124
Festschrift
1
Language
All
English
124
Author
All
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Phua, Joe
3
Varan, Duane
3
Fuxman, Leonora
2
Goodrich, Kendall
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Langaro, Daniela
2
Mahmoud, Ali B.
2
Mohr, Iris
2
Muehling, Darrel D.
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Varnali, Kaan
2
Wang, Ye
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Ajitha, Soundararaj
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Allred, Anthony
1
Almazyad, Fadi
1
Amos, Clinton
1
An, Jake
1
Anagrostopoulos, Christos
1
Anghelcev, George
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Apostolopoulou, Artemisia
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of marketing communications
Journal of business research : JBR
252
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
The journal of product & brand management
59
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
European journal of marketing : EJM
32
Journal of management information systems : JMIS
32
Journal of advertising research
30
Journal of international consumer marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
8
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->