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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Werbewirkung
Consumer behaviour
2,277
Konsumentenverhalten
2,276
Relationship marketing
536
Brand management
516
Markenführung
516
Einzelhandel
476
Retail trade
476
Brand image
434
Markenimage
434
Brand
335
Online retailing
335
Online-Handel
335
Customer satisfaction
334
Kundenzufriedenheit
334
Markenartikel
330
Dienstleistungsqualität
233
Service quality
233
Social Web
206
Social web
206
Internet marketing
173
Online-Marketing
173
E-commerce
159
Electronic Commerce
158
Emotion
158
Luxury goods
126
Luxusgüter
126
Viral marketing
114
Virales Marketing
114
Confidence
113
Vertrauen
113
Food retailing
104
Lebensmitteleinzelhandel
104
Advertising effects
92
USA
80
United States
80
Innovation adoption
78
Distribution channel
77
Innovationsakzeptanz
77
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Prentice, Catherine
12
Lombart, Cindy
9
Hollebeek, Linda D.
6
Khan, Imran
6
Klaus, Philipp
6
Louis, Didier
6
Park, Jungkun
6
Quach, Sara
6
Septianto, Felix
6
Thaichon, Park
6
Agag, Gomaa
5
Loureiro, Sandra Maria Correia
5
Rana, Nripendra P.
5
Carlson, Jamie
4
Das, Gopal
4
Dwivedi, Yogesh Kumar
4
Kuppelwieser, Volker
4
Molinillo, Sebastian
4
Russell-Bennett, Rebekah
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Šerić, Maja
4
Abdelmoety, Ziad Hassan
3
Anaya-Sánchez, Rafael
3
Baier, Daniel
3
Baumann, Chris
3
Borges, Adilson
3
Cambra-Fierro, Jesús
3
Dwivedi, Abhishek
3
Elms, Jonathan
3
Fatma, Mobin
3
Fazal-e-Hasan, Syed
3
Fernandes, Teresa
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Han, Xiaoyun
3
Harun, Ahasan
3
Islam, Jamid Ul
3
Japutra, Arnold
3
Johnson, Lester W.
3
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The journal of brand management : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
468
International journal of hospitality management
185
Journal of marketing communications
154
International journal of advertising : the review of marketing communications
131
Psychology & marketing
129
The journal of product & brand management
127
The journal of services marketing
118
Journal of promotion management : innovations in planning and applied research
95
Asia Pacific journal of marketing and logistics
94
International journal of advertising : the quarterly review of marketing communications
94
International journal of internet marketing and advertising : IJIMA
89
Journal of the Academy of Marketing Science
89
Cogent business & management
86
Journal of hospitality marketing & management
82
European journal of marketing : EJM
80
Journal of retailing
78
International journal of contemporary hospitality management
75
Journal of travel and tourism marketing
73
Marketing intelligence & planning
72
Journal of marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : JPM
68
Journal of strategic marketing
66
Marketing letters : a journal of research in marketing
65
The service industries journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Tourism management : research, policies, practice
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
SpringerLink / Bücher
57
Journal of service management
56
Journal of marketing research : JMR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The journal of consumer marketing
55
Journal of advertising research
53
The international review of retail, distribution and consumer research
52
Services marketing quarterly
51
International journal of retail & distribution management
50
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ECONIS (ZBW)
623
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony
;
Roederer, Claire
;
Castéran, Herbert
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
The impact of intelligent customer service agents' initial response on consumers' continuous interaction intention
Cheng, Zhendong
;
Fan, Wenfang
;
Shao, Bingjia
;
Jia, Wenli
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460841
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